If youre an ecommerce site selling a product through google shopping if a user clicks your ad it will most likely take them straight to the product page not the homepage. According to the internet and mobile association of india their online population should reach 450 465 million by june 2017 and by 2020 the online sales should come to between 45 48 billion us dollars.

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The ecommerce industry still has so much potential for growth and right now its focus is on india.

Ecommerce trends 2020. By 2020 the number of people entering ecommerce sites for the first time through pages other than your homepage will likely be higher still and the trend will continue. For ecommerce only companies this may mean setting up pop up shops co sponsoring events or partnering with established retailers in the same way sephora and jcpenney have done. Your content should be ahead of your competitors.

The customers need for a flawless customer experience and seamless journey with a brand regardless of channel or device will continue to put pressure on businesses to provide a better customer service. Your content should be ahead of your competitors. All video training tips and reviews should be promoted equally as landing pages.

Prepare early to avoid failure. Gartner analyst mark lowndes spoke at the recent modern commerce day 2019 where he outlined the 10 ecommerce trends hell be keeping tabs on in 2020. Another ecommerce trend to rise in 2020 is the use of subscription based business models.

If these stats are any indicationits clear that mobile commerce is the way of the future. Its estimated that in 2020 more than 70 of all e commerce sales will be from mobile devices. As odonoghue explains the ecommerce brands that provide real world experiences to their customers will be the ones to thrive in 2020 and beyond.

Voice search optimization most necessary ecommerce trend in 2020 with the invention of voice search tools like alexa google assistant apple siri etc. In order for businesses to adapt to this change in consumer behavior they should be doing two things. Instead of making big single purchases like cars or property young people today prefer spending smaller shares of money on cheaper things.

Ecommerce trends in 2020. Content marketing will still be a top ecommerce trend even in 2020. The future of e commerce trends is more tending towards voice search rather than typing and searching for any product or service.

Many trends are driven by consumers some more than others. 6 emerging ecommerce trends for 2020 guest post by manish from e2m solutions by the end of 2019 the total value of e commerce retail sales is expected to top 34 trillion.

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